Sonani Jewels Featured in Surat Times
Press Release December 06, 2024
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Sonani Jewels Featured in Surat Times: The Lab-Grown Diamonds Shine at Bombay Times Fashion Week 2024


Sonani Jewels, a brand renowned for its pioneering work in lab-grown diamond jewellery, recently made a stunning appearance at the prestigious Bombay Times Fashion Week 2024. The brand, which blends traditional craftsmanship with cutting-edge technology, has quickly become a symbol of refined elegance and ethical innovation in the jewellery industry.

Founded by Maheshbhai Sonani, a visionary with an engineering background, the brand focuses on producing in-house lab-grown diamonds of the highest quality. These diamonds, available in various colors, adhere to the most stringent standards, ensuring that every piece embodies both beauty and sustainability. Under Agastya’s leadership, Sonani Jewels has set new benchmarks for ethical luxury, producing pieces that resonate with modern sensibilities while remaining deeply rooted in timeless craftsmanship.


Day 2 BTFW


At the Bombay Times Fashion Week 2024, the spotlight shone brightly on the brand as Palak Tiwari graced the runway as the showstopper. She effortlessly showcased the brand’s exquisite collection, which included elegant engagement rings and statement bridal jewellery. With its blend of contemporary design and sustainable luxury, Sonani Jewels' creations not only dazzled the audience but also underscored the growing demand for ethical fine jewellery.


The brand’s commitment to sustainability is not just a marketing strategy but a core philosophy. By utilizing lab-grown diamonds, Sonani Jewels minimizes environmental impact while offering affordable yet luxurious alternatives to mined diamonds. This focus on responsible production without compromising on quality has placed Sonani Jewels at the forefront of the lab-grown diamond jewellery movement.


With its remarkable blend of beauty, technology, and sustainability, Agastya Sonani Jewels continues to inspire the jewelry industry. From Surat to international platforms, the brand is a trailblazer in the fusion of ethical craftsmanship and modern design, solidifying its place as a leader in the future of luxury jewellery.

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